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June 27 2015

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What's in a Squeeze page

What's in a squeeze page? First and foremost it is a good marketing tool if done correctly. But what is the structure of the landing page and how do you create backlinks in the advertising process?"
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Purpose of Landing Page

The basic intent behind a landing page in online marketing is to motivate, to share with, to persuade and to sell the product or service to visitors that landed on your own well-designed page. That sounds decent.

To begin constructing your landing page, you need to consider page structure, what you are saying, and your keywords inside the total mix. Should you it right you will definately get sales, or convince anyone to fill out a form or survey, etc. I'm sure you get my meaning.

Structure of the Landing Page

When a visitor clicks your landing page, he/she should start to see the following structure.
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Headline

The headline should do three important things:

· Grabs the interest of the visitor

· States the purpose of the page

· Compliments and coincide together with your banner or ad

You have only one moment to post the attention of the visitor, thus, the heading should entice the various readers to continue on to the next paragraph or subheading. So choose what you are saying, font style (Arial, Verdana are perfect choices), font size to your great advantage.

And remember, if the headline doesn't compliment or coincide with your banner or ad, they, your target audience, are gone.

Body Structure

Our bodies should consist of the following:

1) Paragraphs -- Paragraphs must be short with white space. Why? Most of the people will hit a site, but not read it word after word. Then what do they are doing? They scan the page. Which brings me to the next important section of a land page--sentences.

2) Sentences - First, sentences must be short, snappy, too the idea, and without twenty dollar words. You need to assume scanners have been in a hurry; they want the info as fast as you can give them it without putting them to sleep, and while not having to pull out a dictionary.

Second, the first sentence of every paragraph should offer the summary of the paragraph. "A Call To Action"(Buy Now! Try Now!) should appear throughout the body of your copy, as well as, at the top and bottom of your page.

Bold subheadings - Bold subheadings should identify the topic of the paragraph or paragraphs that rest within the subheading. This will allow the skimmer to learn or skip the paragraph - searching for the information they are most considering.

3) Bulleted Information - Bulleted information is a lifesaver. Bullets help condense copy into short, thorough, readable, sentences without being boring. Employ them.

According to Eyetrack III Research, a reduced typeface encourages more focused reading, while larger type encourages scanning. With that little tidbit of knowledge, you may want to experiment with font size in the body of your copy.

As you have seen from the structure in the body, we are searching for a tight-written page with well-defined bold subheadings and bulleted information - to ease the scanner/reader through the copy with no him/her click away.

Things To Consider

· Squeeze most important information above the fold.

· Avoid distracting material within the sidebars. If the information inside the sidebars distracts the visitor - focus sheds and that could mean a lost sale.

· Add pictures or a form if relevant, but be mindful about size.
Keywords and SEO

As with several other web page on the site, keywords are important. Your landing page content have to be keyword rich, but not keyword stuffed, for that search engines and your site visitors to find you.

Once the content is completed, then you should make sure that you optimize your landing page for the search engines. Images must have an alt tag description. Try to describe your images with specific descriptions. Example: For those who have a picture of a Schnauzer, put 'alt=Schnauzer', not 'alt="dog"'--Go for your specific description not the generic. Why? Once you do a search, would you seek out dog or Schnauzer? In most cases, I would bet on the Schnauzer.

PPC, SEO and Keywords

In case you are writing your website landing page for a Google Ad (PPC advertising), again, keep your landing page is relevant on your keywords and to the written text of your ads. There's 2 reasons to heed these suggestions: 1) Your traffic will close this article and go elsewhere to obtain the information they are seeking; 2) Google will penalize you.

It's also wise to optimize your web page for any searches men and women conduct through the search engines. Yet, another avenue to quality traffic. However, if you should use several squeeze pages for the same product, with only slight wording variations, it would be wise to index exactly the general landing page and also have your robots meta tag will include a "NOFOLLOW" so they won't be indexed - this may prevent the search engines from incurring duplicate copy penalties.

Adwords New Algorithm for Landing Pages

Google now assigns quality scores to landing pages, to determine the positioning, pricing, as well as other factors. A recent alternation in Google's algorithm for landing pages affected many established websites. This transformation caused hardships for a few, for others it closed their business.

Thus, if you do not want to be penalized with higher bid prices for your keywords, or a transfer of page positioning of the ad you should follow keep your following information at the rear of your mind when making a landing page.

1) Relevant content

2) Links to page offering relevant and accurate information related to ad

3) Your website landing page should have at least 500 words (which isn't much).

4) Remove all AdSense ads on your landing page.

Testing Your Landing Page

Testing your web page is important. You will need to tweak your copy over a continual basis before you feel comfortable with the copy in fact it is providing the results you desire.

To conclude, landing pages will be your best friend or your worst enemy. Set it up correctly, follow the rules, and it'll be your successful friend for a lifetime.

Don't be the product, buy the product!

Schweinderl